Sizzling Marketing

An article released by the National Post is bringing a particular amount of attention to the world of real estate marketing.A Calgary, AB, based real estate agent recently released a billboard advertisement that’s been drawing a lot of attention; whether that attention’s a good or bad thing we’re still unsure. The billboard featured a photo of the young female agent Diana Arvatescu with the caption ‘Let Me Take You Home, It’s Gorgeous Inside’ as the message of the ad.What started out as a clever innuendo campaign has now developed into a critique of the appropriateness of this style of advertising, and it’s place in real estate, as critics believe it to be too sexually implying and could put the agent in danger as a result.Though critics may be overly assumptive in predicting that harm would come to the young Diana, the larger issue now is where the boundaries are to be drawn regarding appropriate advertising in a relatively conservative industry such as real estate.What are your thoughts on this campaign? Is Diana going too far, or simply adding some spice to a bland industry?

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