Best Real Estate Website Design Companies Vs. Template Solution Providers

Are you looking to invest in a new real estate website in 2024? If you are, we’re here to help you choose the best website solution for your new year’s goals! There are so many options for real estate websites that it can be hard to determine which one is right for your needs. From a full custom site to template solutions, every option has its pros and cons. In this article, we will be highlighting some of the key advantages and disadvantages of both choices. This way, you can make the most informed decision about what kind of website you need for the new year. Follow along below to learn more!

Pros and Cons of Hiring One of the Best Real Estate Website Design Companies

Hiring an experienced real estate website design company is a great way to start the new year. With the help of a design team that specializes in real estate websites, you can establish yourself as a formidable presence in any market. This is done through unique branding, custom designs and tailored functionality. Thus, allowing you to ensure your website is optimized for the needs of your clientele. Unlike free website solutions, a custom website makes sure that you stand out from the crowd.

Given the 2024 Canadian market forecast, it will be critical that real estate agents find a way to diversify themselves from their competitors. As more buyers gear up to re-enter the market amidst stabilizing interest rates, several Canadians will be on the hunt for agents to help them through their real estate journey. 

With assistance from a real estate website design company, agents can optimize their site’s performance, link it to other platforms, scale based on traffic and integrate custom features. All of which, are not possible with a free template solution like Squarespace or Wix. Moreover, the long-term cost savings of a custom website make it worth the investment. A well-designed, scalable website will prevent you from having to make major overhauls or frequent updates as you might with template solutions. 

However, real estate agents/brokers should be mindful that the upfront cost of a custom real estate website will generally be higher than template solutions. Additionally, it may take longer to develop the website than if you were to go with a free or low-budget template option. This is because building from scratch often requires more planning, designing and collaborating with the client to ensure that all expectations are met. 

Pros and Cons of Going With a Template Solution Provider

If you’re looking for a temporary or low-budget solution, a template website provider could be all that you need. Template websites offered by companies such as Wix, Squarespace and Weebly are generally much more budget-friendly than custom solutions. This makes them appealing to real estate agents with minimal resources. In addition to this, templates are often more user-friendly and make it easy for agents themselves to design the site without any background knowledge in web development. 

Another perk of a template solution is how quickly you can produce a website. Since users are limited to a few template options, it is possible to design your website and release it within a day. This is great for brokers or agents who need an online presence on the fly! 

Despite these perks, template solutions come with numerous cons. The first one is the limited options for customization. Although templates do come with some abilities for the user to personalize their website, the functionalities are often insufficient for what a real estate agent/brokerage needs to succeed. 

Furthermore, a template solution means that hundreds of thousands of businesses will also share the same look and feel as your design. This makes it hard to craft a robust brand identity, potentially resulting in a less memorable website. Finally, as a growing business, you need the ability to scale your website. With a template solution, this is often impossible as many companies will try to lock down your data to prevent you from moving to a new website provider. Even if this is not the case, you may find that your template’s limitations become far more apparent as your business expands. 

Contact us Today!

For real estate agents and brokers, a great website is a must-have item. With more and more people beginning their real estate journey online, your digital presence is critical. With the help of one of the best real estate website design companies, you can achieve your real estate marketing goals for 2024.

Are you ready to start building a REALTOR® website? Give us a call or chat with us now to get started! Be sure to visit our blog again next month for more content like this. We look forward to working with you in the near future!