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    • Yearly Archives: 2022

    Year End Real Estate Content Rewind!

    Year End Real Estate Content Rewind!

    The best way to end the year is to look back at it - that's what we're doing with our year-end real estate content rewind! Looking at what you did in the past can give you some great insight into what you can do better moving forward. It can also give you some...

    Good Real Estate Marketing is Consistent!

    Good Real Estate Marketing is Consistent!

    If you have to make budget cuts coming up because you haven’t been moving homes for sale then here is the number one tip to make your real estate marketing stretch. 
    Post regularly to your Google Business page.
    First of all, the industry has led you to falsely believe that good real estate...
    What To Do With Aging Real Estate Technology?

    What To Do With Aging Real Estate Technology?

    Aging technology in real estate is going to become a big deal, real soon. Many companies have built frameworks on top of technology computer languages past.  Technology moves at the speed of light. Micro-advancements in tech happen constantly and before you know it, those micro changes add up to a big change in...
    Inflation and the Rising Costs of Software For REALTORS ®

    Inflation and the Rising Costs of Software For REALTORS ®

    We're Talking About Inflation, Software for REALTORS ®, and What to do About Both.

    This month, we're talking about inflation and the rising monthly costs of software for REALTORS ® in Canada. With many tech providers feeling the squeeze of inflation they're turning to last resort practices. As a result, many have begun raising their rates...
    Marketing for Real Estate with Tough Times Ahead

    Marketing for Real Estate with Tough Times Ahead

    Marketing for real estate during challenging times

    The writing has been on the wall when it comes to real estate in Canada for some time. We all watched housing prices climb to an almost untenable high during the pandemic. Battles were waged for properties that some fathomed would never sell pre-pandemic and home buyers were in...
    Why Content Marketing Should Be Your Number One Marketing Spend.

    Why Content Marketing Should Be Your Number One Marketing Spend.

    Content marketing is a key ingredient that can't be omitted when it comes to any holistic, not-paid-for, SEO strategy. This month we are going to cover why content is important, how much content you need for a relevant website, and a few other basics of content curation for real estate websites in Canada. Content is the...
    Website Maintenance for Real Estate Websites

    Website Maintenance for Real Estate Websites

    Maintaining your website is a lot like maintaining your car. If you don't know where to start then it can be frustrating, expensive, and time-consuming. On the other hand, if you set it and forget it, then it can be costly, frustrating, and time-consuming and we can add detrimental to your business to that list. The...
    Are real estate SEO reports important?

    Are real estate SEO reports important?

    Are real estate SEO reports important?

    This is a question that we almost never get. The answer is yes, very. It's surprising to me that we often have to be the ones to initiate this part of the dialogue, especially when it comes to explaining our real estate SEO services to REALTORS® in Canada. Oftentimes, I wonder...
    Dreams Vs. Actions When it Comes to Real Estate SEO in 2022

    Dreams Vs. Actions When it Comes to Real Estate SEO in 2022

    Did you reach your real estate SEO goals in '21?

    Some food for thought: The dreams you have are very different from the actions that will get you there.
    This statement is one we're feeling as the new year brings forth all of the usual churn and restlessness in our world. January and September are...
    Free Real Estate Websites from Corporate – Good, Bad or Ugly?

    Free Real Estate Websites from Corporate – Good, Bad or Ugly?

    Free real estate websites from your corporate real estate banner are almost always an option when it comes to getting online with your real estate business. As one of the pioneering companies of real estate technology in Canada, we can confirm that there are many real estate banners that have embarked on the free website...