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  • The question people ask themselves time and time again is how they can gain more distance with their website or other digital marketing. Take it from us, it isn't something that everybody is good at, which is why we've decided to share some words of wisdom with you on how to effectively use social media to your business or personal advantage. Hopefully through this you can learn the importance of effective blogging, tweeting, and all around fresh content.First and foremost, if you don't have a Twitter account yet, get one! Twitter is a great way to stay in touch with clients, co-workers, industry...basically anyone and everyone. Twitter provides the convenience of allowing you to update from multiple platforms on the fly (mobile apps) or from your desktop. You can even schedule "tweets" at your convenience to update throughout the week, so that you don't even need to worry about it! Twitter is a vital component in feeding current content to your online community. Still unsure on how to go about maintaining a successful Twitter account? Here are some tips on how you can share listings to your social media accounts..Now, let's talk about that website of yours. Do you have a website? More importantly, do you maintain your website on a regular basis? If you don't, don't worry, we won't tell on you. However, if you neglect your website of nourishment (aka, current or regular content) then, guess what?! Your site will be bumped right down on Google search results. Google is known for changing their algorithms (up to 600 times per year to be precise), however a recent change may severely affect the chances of your site appearing in search results. Up to 35% of search results will be affected by this new algorithmic change. So, seriously people, it is a necessity to produce current and consistent content! Learning to use the tools at your disposal and making them an integral part of your strategy can seriously benefit your business. photo courtesy of Evoke Art Design

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