It doesn’t take an expert to distinguish a good website from a bad one. In fact, those who are the least technology-capable will be the best indicators of that. If your website is not easy to navigate and find essential information, it isn’t a good website. Conversely, if all of your information is crowded on to one never-ending webpage, it’s not a good website. One of the keys is organization. Simple is good, but don’t make it so simple that there is no aesthetic value whatsoever.Investing in your website shows clients and potential clients that you take your business seriously and see the value in investing in yourself. If you won’t invest, why should they? Part of a realtor’s job is to market a seller’s home, so if you can’t market yourself properly it gives little confidence that you can effectively market a home. Of course your skills could be top-notch and word of mouth might bring in loads of business despite your lack-lustre website. However, don’t overlook the power of what we call “online drop-ins.” One of the best ways to find a realtor is to ask for recommendations, but many people look to the internet and search for someone in the area.You might be a top seller, but a bad website might make potential clients scroll right past you. What incentive do they have to read more about you if all they see is your photo (if you learned anything from our past lessons, it better be a good photo!) and a lengthy blurb? The best agent might be overlooked online if you’ve got the ‘rat-infested apartment’ of websites. Upgrade to the SoHo loft and show the public that you are worth investing in. You don’t necessarily have to go full-board and get a fully customized website with every bell and whistle known to man, but hey if you want to, more power to you! If you haven’t already consulted with a reputable marketing company, that’s definitely a good start. And NO we’re not just saying it to plug our own business, whether it’s with us or with someone not as good (kidding!), we genuinely believe it’s an important step. Your marketing company will work with you on what you want to spend and arrange an option that fits into your budget. And regardless of how high or low that budget might be, you will definitely get the most bang for your buck if you let a professional handle the design.We’re speaking to all the agents who have taken the ugly shortcuts with their websites (if they even have one). There is a lot of value in having a good website; if you don’t believe us do the research, it’s a fact. Period. Now look for a marketing agency that tickles your fancy and ask them to save you from internet junkyard you’ve gotten yourself into. photo courtesy of Miserlou Behind the Aperture
Blog Series, Part 4: The Good, the Bad and the Ugly
- Best Real Estate Marketing Agency in Canada
- Blog
- Blog Series, Part 4: The Good, the Bad and the Ugly
Archives
- November 2023
- October 2023
- September 2023
- December 2022
- November 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- March 2021
- January 2021
- July 2020
- May 2020
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- October 2017
- September 2017
- March 2017
- January 2017
- June 2016
- April 2016
- February 2016
- October 2014
- June 2014
- May 2014
- November 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- August 2011
- July 2011
- June 2011
- May 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- April 2010
- March 2010
- February 2010
- December 2009
Categories
- Articles
- Blog
- Customer Spotlight
- EstateVue News
- EstateVue Support – Control Panel
- EstateVue Support – DDF Feed
- EstateVue Support – House Tracker
- EstateVue Support – Listing Brochures
- EstateVue Support – Listing Video
- EstateVue Support – Page Design
- EstateVue Support – Brokerage
- EstateVue Support – Listings & Photos
- featured
- industry
- Marketing
- Newest EstateVue Features
- news
- real estate websites
- SEO
- Software Features
- Support
- Testimonials
- Uncategorized
- Why Upgrade