Think of it as the gateway to your listing. We cannot emphasize enough the importance of a good photograph. If a homebuyer is entrusting you with the proper marketing of their home, it deserves to be displayed with maximum quality and clarity. They didn’t hire a professional to have snapshots taken with a camera phone at strange angles of odd spaces. The presence of a good picture is the proper representation of each of your listings and of you as an agent. It shows your commitment to properly marketing the home for your client, and the quality of service for potential buyers.And then there are those who actually invest in a DSLR thinking top-of-the-line equipment is all you need. Just having the right camera does not necessarily cut it. There are people who have made a career specifically out of real estate photography for a reason; they have the know-how to effectively showcase a home on film using optimum light, angles, and space. You know as well as we do that home buyers often scour the web looking for places of interest before doing a walk through; tacky and unprofessional photographs can potentially make what would have been an ideal home, forgettable and unappealing.And while we’re on the topic of photos, how about those self-portraits you’ve got up on your website, business cards, flyers, for-sale signs, billboards, back windshields, and other miscellaneous ads. Your picture is going to be plastered all over your marketing materials so whyyyy would you use a vintage pic from the 80’s as the best representation of you? (and trust us, we have seen these) We’re not quite sure what the logic is in using these old photos, maybe it was a time when your beard wasn’t so peppered with grey or you truly believe that sky-high hairdo was at your fashion peak. Or maybe it’s simply the cost of getting another one taken? Whatever the reason, it’s unacceptable and downright misleading. If you are going to invest in marketing, injecting an out-dated photo makes it harder to project an “I’m with the times and know what I’m doing” image. Believe us, your tight perm and flocked polyester shoulder pads do not tell potential clients that have any grasp of all the gadgets and gizmos that are the norm in this decade. So for your sake, and for the sake of anyone who you have hired to try and market your business, shell out the extra money to get a new photo taken. If you hire the right photographer they will make you look the best version of your [current] self.We’re clients of realtors and professional realtor marketers. So as clients we know what we’re looking for, and as marketers we definitely know what we’re talking about. A good photographer should be on speed dial. photo courtesy of jeanbaptisteparis
Blog Series, Part 2: Those Precious Photos
- Best Real Estate Marketing Agency in Canada
- Blog
- Blog Series, Part 2: Those Precious Photos
Archives
- September 2023
- December 2022
- November 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- March 2021
- January 2021
- July 2020
- May 2020
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- October 2017
- September 2017
- March 2017
- January 2017
- June 2016
- April 2016
- February 2016
- October 2014
- June 2014
- May 2014
- November 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- August 2011
- July 2011
- June 2011
- May 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- April 2010
- March 2010
- February 2010
- December 2009
Categories
- Articles
- Blog
- Customer Spotlight
- EstateVue News
- EstateVue Support – Control Panel
- EstateVue Support – DDF Feed
- EstateVue Support – House Tracker
- EstateVue Support – Listing Brochures
- EstateVue Support – Listing Video
- EstateVue Support – Page Design
- EstateVue Support – Brokerage
- EstateVue Support – Listings & Photos
- featured
- industry
- marketing
- Newest EstateVue Features
- news
- real estate websites
- SEO
- support
- Testimonials
- Uncategorized
- Why Upgrade