The airwaves of the internet have graced us with yet another inspiring concept that has compelled us to write this little piece for you.It seems as though the theme for any/every real estate-centric blog, newsfeed, twitter account, and beyond, are hell-bent on pushing apps on agents as though they're the next 'make or break' factor in their business platform. This raises not one, but two very concerning points.First up to bat is the urgency these 'news sources' are placing on being ahead of the curve and on-top-of-it with any ridiculous tech idea/innovation that graces the likes of the internet. *News Flash* You're going to be just fine if you keep the essentials close, and ward off the rest. Technology is such a volatile and fluctuating field that by the time you decide to download the half-dozen latest and greatest real estate helping apps, there's going to be new ones to replace them, while the ones you just downloaded have already become obsolete. Not to mention the fact that most of you clientele won't give a damn how fancy and flared your smartphone capabilities are. Stop listening to the 'experts' and start listening to your clients. Because (surprise, surprise) they've got way better of a clue as to what you can do to improve your business functions that some Joe Schmo on a tech blog nobody's read or heard of. Try using some honest client feedback as the fuel to your fire instead of becoming a nagging tech-obsessed attempt of a professional...it won't get you anywhere, and that's a guarantee.Which brings us to our second point: all you need is good branding, a functioning website, and a classy smile ;). Again, take what the 'experts' are saying is going to be super-duper revolutionary with a huge grain of salt (see the theme here) because chances are they're pumping the tires of an app for some goodies in return, or are simply blowing smoke to get another article published. It's funny how, through the plethora of real estate 'advice' out there, very few focus on honing in on your current practices and mastering them, rather than encouraging you to take the App store down with military-like precision. Here's a concept: find out what works and keep it that way. If some techypants writer things his way of attaching a link to an image or whatever it may be is the next breakthrough for real estate...chances are it isn't. Why? Because there hasn't been one since listings-integrated websites!Back to our second point, (sorry for the tangent) when it comes to taking the real estate world by storm, you really don't need much. Be polite and respectful to your clients and peers, get some clean timeless branding (please, no tacky colours or any other insane ideas you may have...leave the branding to the experts. It's what they've done their whole lives, and it's what you pay them to do) and make sure you have a nicely-ranked website with your listings integrated. That's it! You're on your way! No bells and whistles, no apps to confuse you; let's just keep this nice and simple.Now that we've (hopefully) saved you from the disparity that is 'real estate apps', it's time to get in gear and focus on the very few things that count. Do them well, and you'd be surprised at how much more successful you'll be than the guy fumbling with his cute new iPhone trying to out-do you with his superior technology...
Bells and Whistles
- Best Real Estate Marketing Agency in Canada
- industry
- Bells and Whistles
Archives
- December 2022
- November 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- March 2021
- January 2021
- July 2020
- May 2020
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- October 2017
- September 2017
- March 2017
- January 2017
- June 2016
- April 2016
- February 2016
- October 2014
- June 2014
- May 2014
- November 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- August 2011
- July 2011
- June 2011
- May 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- April 2010
- March 2010
- February 2010
- December 2009
Categories
- Articles
- Blog
- Customer Spotlight
- EstateVue News
- EstateVue Support – Control Panel
- EstateVue Support – DDF Feed
- EstateVue Support – House Tracker
- EstateVue Support – Listing Brochures
- EstateVue Support – Listing Video
- EstateVue Support – Page Design
- EstateVue Support – Brokerage
- EstateVue Support – Listings & Photos
- featured
- industry
- marketing
- Newest EstateVue Features
- news
- real estate websites
- SEO
- support
- Testimonials
- Uncategorized
- Why Upgrade